Microblading is a cosmetic procedure performed by a licensed provider. The goal of microblading is to make your brows look full and even. Microblading (and its cousin procedure, nanoblading) does this by making tiny, feather-like strokes that mimic real hair and filling these strokes with a semipermanent pigment.

Generally, getting your eyebrows done every 12 weeks is a good model to follow but you may be able to go even longer. Eyebrows don't have a universal growth schedule that they all follow, so if you can go longer than 12 weeks before your brows start to become unruly, or affect your makeup application, then go for it.

The tint will gradually fade, requiring touch-up appointments to maintain your desired look. So yes, it can be worth the hype for those looking to enhance their brows and simplify their beauty routine. It provides the illusion of fuller brows, is convenient, and withstands water and sweat.