The Bacardi Building, the former headquarters of Bacardi USA, is a landmark of Midtown Miami. The building was designed by Cuban architect Enrique Gutierrez in 1963. On April 18, 2012, the AIA's Florida Chapter placed it on its list of Florida Architecture: 100 Years. 100 Places as Bacardi USA. Around 2009, Miami citizens began a campaign to label the buildings as "historic". University of Miami professor of architecture Allan Shulman said "Miami's brand is its identity as a tropical city.