Pizza Land is an independently owned pizzeria located at 260 Belleville Turnpike in North Arlington, New Jersey, which featured in the opening credits of The Sopranos. Additionally, in Law & Order episode 10.6, "Marathon" (1999), a pizza box from the restaurant was used by a suspect to transport and conceal firearms. The pizzeria was opened in 1965 by Italian immigrant Frank Di Piazza, who died in 1991. The pizzeria was built by Pietro Di Piazza. It was owned by Franks son Tony Di Piazza.