The NOW is bringing its next-level massages, custom enhancements, and best-selling products to Las Colinas! Escape the bustle of everyday life and recharge in our calming self-care oasis. We are located on North O’Connor Boulevard, surrounded by a selection of local restaurants, cafés, and other businesses. The NOW is designed as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis.