Row NYC Hotel, at 27 stories and 1,331 rooms, was the largest hotel in New York City when it opened on February 13, 1928 as the Hotel Lincoln, one day after the 119th anniversary of the birth of its namesake, Abraham Lincoln. It featured a towering mast on top with neon lettering reading "HOTEL LINCOLN" which was lit on opening day by Governor Al Smith, who pressed a button in Albany to illuminate it. The sign is visible in the 1933 film 42nd Street.