Chill Factor is the UK's longest indoor ski slope; a £31M real snow centre located in the Trafford Park area of Trafford, Greater Manchester, United Kingdom. Designed by FaulknerBrowns Architects, the centre opened in November 2007 at which time it was the widest in the world, at 180 metres long and 100 metres wide at its widest point. In 2011, the Guinness World Record for the longest chain of skiers to travel 100m without breaking, was recorded at Chill Factor.