Voted Best Jeweler in the Coachella Valley! Since 1990, we have been a full-service, family-owned jewelry store dedicated to customer satisfaction. Whether you're looking for your dream engagement ring, a gold chain, or a watch, we've got something in our selection for you. We offer payment plans where the item can be taken home today and paid for each month. Also, if your favorite piece of jewelry needs repair, it has expert repairs. We look forward to assisting you.