Ludus is a swimwear and sportswear store in downtown Reykjavik at Skólavörðustígur 16a. Our store is about 100 meters from the Rainbow Street and about 450 meters from Hallgrimskirkja. We focus on offering quality brands and durable products. In our selection you will find swimwear, activewear, sporting goods and swimming gear. Visit us in downtown Reykjavik!