The George, a Fitzrovia pub run by the JKS Restaurants group that counts The Cadogan Arms, Bibi, and Bao amongst its all-conquering roster, is a delicious and decadent take on a pub. It’s a kind of semi-novelty experience for anyone looking to enjoy a seriously good Sunday roast, Sky Sports, and a pint of Guinness in Zone 1. Previously a parlour for gout-enthusiasts, the upstairs dining room at The George has settled into life as a sanguine and straightforward place for tarted-up pub classics. The room gives off an energy that mixes The Tudors and the posh bit of the Titanic while the staff, who are friendly rather than fawning, will very much encourage a sticky toffee Old Fashioned. There are velvet seats to settle down in, or private rooms for so-and-so's leaving do. It’s fun and it’s functional. Downstairs it’s all mahogany wood and monogrammed pint glasses. Come to The George after work on a thirsty Thursday and you’ll more than likely be in for a squeeze. But nab a table and it’s worth it. The menu here (the same up and downstairs) offers a British kaleidoscope of beige: moreish cottage pie croquettes to heart-stopping clotted cream mash. The fish and chips is crisp and shattering with plenty of scraps, and the beef rump with bone marrow gravy is one of the finest roasts in town.