The Walt Disney World Resort is an entertainment complex in Bay Lake and Lake Buena Vista, Florida, near Orlando and Kissimmee, Florida. The resort is the flagship destination of Disney's worldwide corporate enterprise. Opened on October 1, 1971, Walt Disney World is the most visited vacation resort in the world, with an average attendance of over 52 million. The resort is owned and operated by Walt Disney Parks and Resorts, a division of The Walt Disney Company.