First, there was Sunday Morning. Next, there was Benji’s Buns. And then, there was Spirals, the third cinnamon roll specialist to open in lower Manhattan in 2025. Spirals makes a classic roll, plus a rotating cast of characters that include a vegan option and a savory option, all topped with a shortbread cookie that resembles a mini cinnamon roll. If you like Cinnabon, you’ll be a fan: The roll is expertly fluffy, with equal parts sticky cinnamon glaze and cream cheese frosting. Stick to the classic here. A hazelnut roll with homemade hazelnut spread is good but over-the-top, and the savory special we tried—a tomato soup number topped with a tiny, soggy grilled cheese—is more gimmicky than good. Say yes when they ask if you want your rolls warmed, and then grab a fork and head a block east to Tompkins Square Park—these rolls should be eaten sitting down.