Beef-A-Roo the famously delicious, fast-casual restaurant from Rockford, Illinois. Founded in 1967, we established ourselves as the experts in fresh, affordable handmade meals for the whole family. Featuring classic sandwiches, piled high with our signature roast beef, and famous cheese fries, smothered in liquid gold, every Beef-A-Roo features specialty wraps, burgers, chicken and turkey sandwiches, soups and heart-healthy foods.