No, that's not the Soho Apple Store, that’s Happier Grocery, and it's about as close to Erewhon as New Yorkers can get. (For now.) You could technically do your whole grocery shop here, but everything is so organic and thus so expensive that few people seem to. More commonly, the seed oil-conscious flock to Happier Grocery for prepared foods, the hot bar, and branded shopping bags, which are clear so that you can see exactly what everyone else got. (Basically, a new type of people-watching.) Need some non-dairy yogurt? No worries, Happier Grocery has seven kinds. Or, head to the refrigerator cases and pick up a glass jar of pureed soup. The prepared foods taste high-quality and relatively unseasoned. In other words, even the gluten-free chicken tenders and marinated tofu are organic and healthful. The only truly offensive thing we’ve encountered here is the tuna salad. It’s $45 per pound and contains zero mayonnaise.
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