Gower or the Gower Peninsula is in South West Wales and is the most westerly part of the historic county of Glamorgan, Wales. It projects towards the Bristol Channel. In 1956, the majority of Gower became the first area in the United Kingdom to be designated an Area of Outstanding Natural Beauty. Until 1974, Gower was administered as a rural district. It was then merged with the county borough of Swansea. From 1974 to 1996, it formed the Swansea district.