Rodeo Drive is a two-mile-long street, primarily in Beverly Hills, California, with its southern segment in the City of Los Angeles. Its southern terminus is at Beverwil Drive, and its northern terminus is at its intersection with Sunset Boulevard in Beverly Hills. The name is most commonly used metonymically to refer to the three-block stretch of the street north of Wilshire Boulevard and south of Little Santa Monica Boulevard, which is known for its luxury goods stores.