goop Kitchen is an extension of goop, the modern lifestyle brand founded by Gwyneth Paltrow in 2008. At goop Kitchen, we offer nutritious, fantastic-tasting food, for pickup and delivery. Our take on takeout is a menu of hearty bowls, vibrant salads, delicious sandwiches, and more, all gluten-free and often finished with goop Certified Clean sauces, dressings, and marinades.