South of the Border is an attraction on Interstate 95, US Highway 301 and US 501 in Hamer, South Carolina, United States, just south of Rowland, North Carolina. It is so named because it is just south of the border between North Carolina and South Carolina, and was the halfway point to Florida from New York in the early days of motor travel. The area is themed in faux-Mexican style, alluding to Mexico's location south of its border with the United States.