Like many city-center districts with a history of attracting the arts and creative industries, Soho was once a bit rough around the edges. But a hotel like Broadwick Soho leaves the neighborhood’s seedy side long in the past. This 57-room hotel is pure modern luxury, but carefully tailored to its location; designer Martin Brudnizki was inspired by the Twenties opulence that’s an essential part of London’s character, as well as the streak of eccentricity characteristic of contemporary British design. The rooms and suites in particular are given to fantastic flourishes, from unexpected colors to vibrant patterns or unusual antique elements. Mr. Brudnizki also cites his Italian travel experiences as an influence, as well as the world of disco — somehow it all comes together in a visual language that’s nothing if not distinctive. Dear Jackie, the restaurant, is where these influences are at their strongest, from the Murano glass to the thoroughly Italian menu; Bar Jackie continues in the same vein and opens onto a delightful outdoor space. The finest common space, however, might be Flute, the rooftop restaurant and bar serving classic cocktails with a unique view over Soho from its covered wraparound terrace.