Metcalfe's is a fourth-generation, family owned & operated neighborhood market with two Madison locations, one in Wauwatosa and Metcalfe’s On The Go at the Dane County Regional Airport. Our markets are known for an abundance of local & premium quality foods - locally baked goods, hundreds of artisan cheeses, Boar's Head deli meats, local & organic produce and beer, wine & spirits. In stores, shoppers find “food miles” signs, indicating how many miles a product has traveled to reach us.