Ritzy Picturehouse is a cinema in Brixton, London, England. It is a Grade II listed building. The cinema opened on 11 March 1911 as "the Electric Pavilion". It was built by E. C. Homer and Lucas for Israel Davis, one of a noted family of cinema developers, and was one of England's earliest purpose-built cinemas seating over 750 seats in the single auditorium. Like many cinemas of the period, it was fitted with an organ.