The Broadway Theatre is a Broadway theatre located in midtown Manhattan. It has a large seating capacity of 1,761, and unlike most Broadway theaters, it is actually located on Broadway, at number 1681. Designed by architect Eugene De Rosa for Benjamin S. Moss, it opened as B.S. Moss's Colony Theatre on Christmas Day 1924 as a venue for vaudeville shows and motion pictures. The theater has operated under many names and owners. It was renamed Universal's Colony Theatre, B.S.