Tsim Sha Tsui, often abbreviated as TST, is an area in southern Kowloon, Hong Kong. The area is administratively part of the Yau Tsim Mong District. Tsim Sha Tsui East is a piece of land reclaimed from the Hung Hom Bay now east of Tsim Sha Tsui. The area is bounded north by Austin Road and in the east by Hong Chong Road and Cheong Wan Road. Geographically, Tsim Sha Tsui is a cape on the tip of the Kowloon Peninsula pointing towards Victoria Harbour, opposite Central.