Bullard is a small town in Smith and Cherokee counties in the east-central part of the U.S. state of Texas. U.S. Route 69 and Farm-to-Market Roads 2137, 2493, and 344 intersect here, about 15 miles south of the larger city of Tyler. Its population was 3,318 at the 2020 census, up from 2,463 at the 2010 census. The Smith County portion of the town is part of the Tyler metropolitan statistical area, while the Cherokee County portion is part of the Jacksonville micropolitan statistical area.