Bullard is a town in Smith and Cherokee Counties in the U.S. state of Texas. It lies at the intersection of U.S. Route 69 and Farm-to-Market Roads 2137, 2493, and 344, about 15 miles south of Tyler. The population was 2,463 at the 2010 census, up from 1,150 at the 2000 census. The Smith County portion of the town is part of the Tyler Metropolitan Statistical Area, while the Cherokee County portion is part of the Jacksonville Micropolitan Statistical Area.