The Rose Bowl Game is an annual American college football bowl game, usually played on January 1 (New Year's Day) at the Rose Bowl stadium in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2 (15 times now). The Rose Bowl is nicknamed "The Granddaddy of Them All" because it is the oldest bowl game. It was first played in 1902, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game.