Mali Lošinj is a town in the Primorje-Gorski Kotar County, on the island of Lošinj, in western Croatia. At the time of the 2021 census, there were 7,537 inhabitants, of whom 86% were Croats. The town of Mali Lošinj itself had an urban population of 5,561. The favourable climatic conditions, the construction of hotels and resorts, foresting, and maintenance of beaches have led to the intensive development of tourism.