Great Malvern is an area of the civil parish of Malvern, in the Malvern Hills district, in the county of Worcestershire, England. It lies at the foot of the Malvern Hills, a designated Area of Outstanding Natural Beauty, on the eastern flanks of the Worcestershire Beacon and North Hill, and is the historic centre of Malvern and includes its town centre. It is a designated conservation area in recognition of the special architectural and historic interest of the area.