Loyal is a city in Clark County in the U.S. state of Wisconsin. The population was 1,261 at the 2010 census. The city is located within the Town of Loyal, though it is politically independent. Its name comes from the 1860s, when so many of its patriotic pioneers went to fight in the Civil War. A store was established at the site in 1870, the place platted in 1885, incorporated as a village in 1893, and changed to a city in 1948.