The Pleasure Beach Great Yarmouth is a historic free entry pleasure park located in the seaside resort town of Great Yarmouth, Norfolk, on the English east coast. The park first opened in 1909 and has been operating ever since. The largest and most popular ride at the park is the Roller Coaster which was built there in 1932. There are also around thirty other large rides at the park, as well as children's entertainment, amusement arcades, catering facilities, sweet shops and ice cream parlours.