La Nucia is a municipality in the comarca of Marina Baixa, Alicante, Valencian Community, Spain. It borders the municipalities of Altea, Callosa d'En Sarrià, Benidorm, Polop and L'Alfàs del Pi. La Nucia is located in a fruit valley between Benidorm and Callosa d'En Sarrià, 3 kilometres from the coast of Altea. The urban center is on a promontory overlooking the Mediterranean Sea, 51 kilometres north of Alicante and 8 kilometres north of Benidorm.