We are direct to consumer, which means no middle man, no extra marks ups. Just a factory direct with people who care about the way you sleep. We give our customers a 120-night risk-free trial, & up to an 18 yr warranty, and a Lifetime Comfort Commitment. We will always be the best for your sleep needs when it comes to quality and an honest price. No games, no gimmicks, no sales, no commissions, & no unhappy customers.