Times Square is a major commercial intersection, tourist destination, entertainment center, and neighborhood in the Midtown Manhattan section of New York City, at the junction of Broadway and Seventh Avenue. Brightly lit by numerous billboards and advertisements, it stretches from West 42nd to West 47th Streets, and is sometimes referred to as "the Crossroads of the World", "the Center of the Universe", "the heart of the Great White Way", and "the heart of the world".