Bird Rock is a seaside neighborhood within the larger community of La Jolla in San Diego, California. It lies on the Pacific Ocean at the southernmost end of La Jolla, just north of Pacific Beach. The mostly residential neighborhood includes homes for 1,400 to 1,500 families, with a commercial district along the main street, La Jolla Boulevard. The shore is rocky and has no beach, but offshore reefs are used for surfing.