Sturgis is a city in Meade County, South Dakota, United States. The population was 7,020 as of the 2020 census. It is the county seat of Meade County and is named after Samuel D. Sturgis, a Union general during the Civil War. Sturgis is notable as the location of one of the largest annual motorcycle events in the world: the Sturgis Motorcycle Rally, which lasts for 10 days beginning on the first Friday of August. It attracts large numbers of motorcycle enthusiasts from around the world.