Your H-E-B Frisco is located at 4800 Main Street and is open daily from 6 a.m. to 11 p.m. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce, quality meat & seafood, and strives to provide the best customer experience at everyday low prices. Our namesake H-E-B® brand products are made for the love of Texans and deliver uncompromising quality.