The Sainsbury Centre is an art museum located on the campus of the University of East Anglia, Norwich, England. As part of its relaunch in 2023 under new executive director, Jago Cooper, the Sainsbury Centre became the first museum in the world to formally recognise art as alive. The centre's ethos 'Living Art Sharing Stories' aims to give agency to the objects in the collection, as well as enable people to build relationships with the living works of art.