Karlobag is a seaside municipality on the Adriatic coast in Croatia, located underneath the Velebit mountains overlooking the island of Pag, west of Gospić and south of Senj. The Gacka river also runs through the area. In the 2011 census, the population of the municipality was 917, in the following settlements: In the same census, Croats made up the majority at 94.33%. Today, chief occupations are fishing and tourism.