Loja, formerly Loxa and fully City of the Immaculate Conception of Loja, is the capital of Ecuador's Loja Province. It is located in the Cuxibamba valley in the south of the country, sharing borders with the provinces of Zamora-Chinchipe and other cantons of the province of Loja. Loja holds a rich tradition in the arts, and for this reason is known as the Music and Cultural Capital of Ecuador. The city is home to two major universities.