Pie Town is an unincorporated community and census-designated place located along U.S. Highway 60 in Catron County, New Mexico. As of the 2010 census, it had a population of 186. Pie Town's name comes from an early bakery that specialized in dried-apple pies, established by Clyde Norman in the early 1920s. Pie Town has been noted for its colorful place name. Pie Town is the location of a "Pie Festival" on the second Saturday of each September.