Purén is a city and commune in Malleco Province of La Araucanía Region, Chile. It is located in the west base of the Nahuelbuta mountain range. The economical activity of Purén is based in forest exploitation and agriculture. The most characteristic product of Purén is the white strawberry which is one of two species of strawberry that were hybridized to create the modern garden strawberry. In Mapuche language or Mapudungun Purén means swampy place.