Apollo Bay is a coastal town in southwestern Victoria, Australia. It is situated on the eastern side of Cape Otway, along the edge of the Barham River and on the Great Ocean Road, in the Colac Otway Shire. The town had a population of 1,790 at the 2021 census. It is a major tourist destination in Victoria. It is host to the annual Apollo Bay Seafood Festival, Winter Wild and the Great Ocean Road Running Festival.