The Rivian Experience Center in NYC’s Meatpacking District, located beneath the High Line, is designed as a hands-on “playground, not a showroom,” offering guests a pressure-free environment to explore the all-electric R1T truck and R1S SUV. Visitors are invited to get behind the wheel for a demo drive, examine the full palette of sustainable materials and colors, and engage with the brand through local events and a curated selection of adventure gear.