Desire Area is a neighborhood of the city of New Orleans. A subdistrict of the Bywater District Area, its boundaries as defined by the City Planning Commission are: Gentilly Boulevard to the north; the Industrial Canal to the east; Florida Boulevard, Alvar Street, Higgins Boulevard, Piety Street, Pleasure Street, Oliver White Avenue, and Desire Street to the south; and People's Avenue to the west. It is part of the Upper 9th Ward.