Uherské Hradiště is a town in the Moravia, of the Czech Republic, located 23 km southwest of Zlín on the Morava River. It is the capital of the Uherské Hradiště District. The town itself has a population of 25,454 (2011 census). The agglomeration with the two neighbouring towns of Staré Město and Kunovice has over 38,000 people. The town was founded in 1257 by the Czech king Otakar II. The town is the center of Moravian Slovakia, a region known for its characteristic folklore, music, costumes, traditions and production of wine.