Northwest Arkansas Mall is the primary fully enclosed retail hub in the Fayetteville–Springdale–Rogers, AR-MO Metropolitan Area, located in northwestern Arkansas. The shopping center began as Northwest Arkansas Plaza, a single-level mall of 570,000 leasable square feet. There were originally three anchors, Sears, J.C. Penney and Dillard's. Among its other charter tenants were an F.W. Woolworth 5 and 10, Boston Store, and Mall Twin Cinema.