Ocean Beach is a long beach of golden sand in the Hastings District of the Hawke's Bay Region, on the east coast of New Zealand. It lies between Cape Kidnappers to the north, and Waimarama Beach to the south. Ocean Beach has a small population, mainly of Māori ethnicity. Local Māori know it also as Waipuka. Visitors, mainly Hawke's Bay locals, enjoy it as a seaside recreational beach.