The New World Centre was a retail-hotel-residential-office complex on Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong. It housed two hotels, two office towers, a shopping complex and serviced apartments. It was reported to be one of the largest commercial complexes in the world at the time. It used to house a Tokyu Department Store. It was located near the Sogo department store and the Hong Kong Space Museum, opposite the MTR East Tsim Sha Tsui station.