The New Town Center, now known as University Town Center, is located in Hyattsville, Prince George's County, Maryland, United States. It was a planned urban center designed by Edward Durell Stone and located on a 105-acre parcel at the intersection of Belcrest Road and East-West Highway in Hyattsville, Maryland and across from the then new Prince George's Plaza. The initial construction on this development took place in 1963-64.