La Baule-Escoublac, commonly referred to as La Baule, is a commune in the Loire-Atlantique department, Pays de la Loire, western France. A century-old seaside resort in southern Brittany with villas, casino, luxury hotels and an original mix of old Breton and seaside culture with a 9 kilometre long sand beach, La Baule has long been home to French high society's seaside residences.