Nuriootpa is a town in South Australia and the major commercial centre of the Barossa Valley, about an hour's drive north of the state capital, Adelaide. The name of the town is reputed to be the local Aboriginal word for "meeting place". Nuriootpa is situated at the north end of the Barossa Valley, near the Sturt Highway. It has a population of over 6,500 people, making it the largest town in the area. There are vineyards surrounding the town.