New Germany is an industrial town situated just inland from Durban in KwaZulu-Natal, South Africa. It has been incorporated firstly into Pinetown and now into eThekwini. Originally Neu-Deutschland and subsequently translated, the name refers to settlement of the area by German immigrants in 1848. They came over to farm cotton, but when that crop proved unsuccessful, the settlers turned to growing vegetables and flowers. The town became a municipality in 1960.